Those direct deposits are not always sent early in the day, sometimes, it's late in the day. The IRS gave you a direct deposit date, but they also gave you a second date that if you haven't received the refund by, then you should contact the bank and if they are not able to help you then you need to contact the IRS.
The reason for this is that some banks can take up to 5 days to post the deposit. If for some reason the deposit is rejected by the bank, it will be sent back to the IRS and they will issue a paper check and mail it to the address you provided on your return.
Here is information on how you can reach the IRS by phone for further assistance:
https://ttlc.intuit.com/replies/3301592
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