In Cost of Goods Sold, you are dealing with things that are specific to the product. So, for example, if you make cookies, you would include the box that the cookies come in and the label you put on the box that says what kind of cookie is inside. But you would not include the boxes and labels that you use to ship the cookies to customers – there’s a separate place for that. The website might go under advertising expense, as would the costs of a brand designer.
